Barangaroo Development Authority
Access PR was appointed by the NSW Government agency managing the Barangaroo foreshore development, with a key objective to shift public opinion and cynicism around the project and bring people to the precinct.
In the first year, we converted influential sceptics into vocal advocates and transformed the conversations from mostly negative in 2015 to 92.4% positive in 2016.
Since then, we have continued to build positive sentiment and dramatically increased visitation to Barangaroo.
We have run highly successful campaigns for Barangaroo’s program of cultural events including Blak Markets, NAIDOC Week, New Year's Eve, Sculpture at Barangaroo, Sounds of Barangaroo, VIVID Sydney and more.