Access PR has been the PR agency of record for Tourism NT since early 2017 and we work across all aspects of domestic public relations for this remarkable destination.
Working closely with the in-house communications and marketing teams, we develop and deliver a comprehensive and agile PR strategy that includes:
- Managing a dynamic, always-on press office and robust media engagement program
- Profiling upcoming events and festivals, positioning them as a key reason to travel and an opportunity to experience a once-in-a-lifetime trip
- Broadening coverage and content to extend well beyond traditional travel-only media and influencers
- Developing proactive campaigns including media events
- Liaising with partners and stakeholders on major projects
- Leveraging and amplifying content.
Since the start of our work with Tourism NT, and a diligent effort in liaising with and educating media about all the destination, there has been a significant increase in media coverage and positive sentiment. Testament to the high quality of our work and results, Tourism NT extended our initial contract period.