Access PR managed all publicity for the 2018 Festival of Dangerous Ideas.
Our strategy was to reaffirm FODI as the original dangerous ideas summit – something not to be missed. Access worked closely The Ethics Centre and the UNSW Centre for Ideas to implement an extensive program of media pitching, profiling, interviews and feature opportunities to highlight the deeper themes and content of the festival.
Supporting this activity was a dedicated press office that secured listings and additional event coverage to help drive tickets sales and managing content requests for festival footage, audio recording and images.
Despite no budget, major changes to the festival and limited access to talent, Access secured extensive and meaningful media coverage with tickets sold out before the festival opened.