World Kitchen distributes a number of high-profile cooking, baking and dining brands, including Pyrex, Baker Secret, Corelle, OXO. Access PR delivered amazing publicity and social media content for all brands for more than four years and off the back of that success we were also appointed to NZ brand ClickClack.
A great example of our work is the 100th anniversary of Pyrex. We created an integrated campaign which spoke to a range of audiences, from existing Pyrex fans to baking and cooking enthusiasts, new fans and the general public. Access PR identified and partnered with Instagram sensation and cake creator Katherine Sabbath to develop a series of bespoke recipes and tips, as well as appointing Katherine as a key campaign spokesperson.
The campaign exceeded all of our client-mandated KPIs and there were more than 80 stories covering the anniversary across consumer media. This led to a 78% increase in website traffic during the campaign launch month. The campaign also helped cement a successful partnership with Katherine Sabbath, which has since continued.