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FIVE THINGS: AUNTY'S WORLD-FIRST SERIES

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FIVE THINGS: AUNTY'S WORLD-FIRST SERIES
Friday 6 September, 2019

This week, we explore the launch of the world's first vertical mobile series and we get a taste of Heineken's new non-alcoholic beer. We also look at Virgin's pay-for-use airport lounge, a Lego shortage just in time for Christmas and the trendiest 'deepfake' app. 

1. AUNTY'S WORLD-FIRST SERIES
This week ABC released a world-first vertical video series designed exclusively for mobile. Called Content, the show centres on millennial Lucy's attempts to live an influencer life and was shot to unfold in real time, entirely from her smartphone. Content can be viewed on YouTube, Facebook, Instagram and iView mobile apps. 

2. BE A MOVIE STAR
Within a week of its release, free face-swapping app 'Zao' has become a worldwide favourite, allowing users to insert themselves into film and TV clips. However, as mindlessly fun as it is to reenact iconic scenes from movies like Titanic, the app has received backlash for its invasive privacy policy.

3. PEOPLE'S LOUNGE
Virgin Australia has launched a new lounge at Brisbane Airport with a twist - any traveller will be able to enter regardless of their loyalty points status, and instead can pay for the privilege. Dubbed 'My Lounge', all checked-in passengers from any airline and ticket class are welcome to use the space. On top of typical facilities, My Lounge includes a games corner and DIY slider bar. 

4. DRINK AND DRIVE?
Heineken will give away its new non-alcoholic beer at a pop-up, drive-through bar in Sydney next week. Drivers will get a taste of the new lager, 'Heineken 0.0', which is brewed with natural ingredients and is crafted to mimic the malt taste of regular beer.

5. LEGO SAVES XMAS
In case of a no-deal Brexit, Lego has collaborated with UK retailers to ensure there is enough stock in time for Christmas. With bricks imported from the Czech Republic, Denmark and Hungary, the toy company is monitoring the consequences of new trade barriers.

 
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