This week, Woolworths does a backflip on its collectibles range by introducing a fresh campaign. We also look at Virgin's new program for nervous flyers, Twitter's least-used emoji, an app that uses three words to identify your location and Facebook's cookie-fighting tool.
1. WOOLWORTHS TURNS OVER A NEW LEAF
Just a week after our last story covering the environmental concerns of Woolworths' Ooshies campaign, the supermarket giant is back in the headlines with a markedly more eco-friendly move. Launching in September, the ‘Discovery Garden’ campaign is intended to encourage Australians of all ages to use their green thumb and get growing. The collectables include seeds for herbs, fruit, vegetables and flowers. Has Woolworths learned its lesson when it comes to environmental backlash? Only time will tell!
2. SKY-HIGH ANXIETY
Virgin Australia has announced a new partnership with the not-for-profit group Smiling Mind to help customers with flight anxiety. From early next year, anxious travellers will now be able to self-identify the need for extra support with the airline by ticking a simple box while booking their ticket.
3. ABCD STRIKES OUT
From smileys to love hearts, we all love a good emoji. But some have proven less popular than others, and Twitter account @leastusedemoji is on hand to let us know which emoji needs a little more love. Usurping the aerial tramway, the ABCD symbol has taken the lead as the new least-used emoji for 33 days.
4. WHAT 3 WORDS?
An app which locates users' precise locations has saved lives over in the UK. Developers behind the 'What3words' app divided the world into 57 trillion individual squares which were then assigned a random three-word address. When a group of hikers got lost in the wilderness, police encouraged them to download the app and share their three-word address which rescuers used to locate the hikers.
5. FACEBOOK'S BAN
Say goodbye to your Facebook stalker. Facebook has launched a long-awaited tool which will limit what the platform can gather from browsing history on outside websites and apps. The tool has been rolled out in smaller countries to start with, and will be introduced to countries like the US and Australia in the coming months.