This week, we cheers to (potentially) radioactive vodka and burger ads for all. We also explore the environmental impact of air travel, Egypt's new tourism ethics subject and a very McNaughty mistake.
1. CHERNOBYL LIFTS ITS SPIRITS
If you like your vodka with a real kick, get your hands on a positively nuclear new spirit. New artisan vodka, Atomik, is made from grains and water sourced from Chernobyl and is the first consumer product to come from the nuclear disaster zone. The scientists behind Atomik have assured a complex distillation process removes any trace of radioactivity, and the vodka is completely safe to drink. Proceeds from sales will go to local communities affected by the 1986 disaster. Worth a shot?
2. BURGER LOVE
Burger King Brazil is embracing inclusivity with its newest ad featuring Eduardo, a visually impaired man who describes the classic burgers through touch. The ad also includes audio descriptions which, for the first time in Brazilian TV history, were included in a primary broadcast.
3. FLIGHT GUILT
Ever wondered what you need to do to balance your carbon emissions? Website Shame Plane calculates carbon emissions produced by air travel, as well as how much Arctic ice it would melt. The site also compares flights to individual actions that reduce emissions including using LED bulbs, going vegetarian and giving up driving.
4. TOURISM ETHICS
Egypt will introduce a 'tourism ethics' class into its primary education system. Set to raise awareness of the importance of tourism, the subject will focus on the preservation of Egypt's tourist and heritage areas, and how to create a sustainable industry.
5. JAPAN'S McOOPS
McDonald's Japan is not lovin' it after a new range of plastic cups were lewdly reinterpreted. The new, transparent cups feature romantic cartoons, however Maccas fans were quick to notice that when rotated, the cups inadvertently reveal a certain adult suggestiveness...