This week, we investigate the #BlueForSudan hashtag infiltrating social media. We also explore a press conference blunder, what could be the best media release of the year and Ed Sheeran's love affair with ketchup.
1. BLUE REVOLUTION
Nine years after the Arab Spring, a new social media trend is again sparking an uprising in the Middle East. The #BlueForSudan hashtag and a very specific shade of blue have infiltrated social media feeds as protesters in Sudan honour the death of activist Mohamed Hashim Mattar. Mattar's favourite colour, the hue has become a symbol of Sudanese unity with Hollywood celebrities and businesses changing their profile pictures and publishing posts to raise awareness of the conflict.
2. GOOD MORNING NZ
New Zealanders are sharing early morning greetings with the world, with locals from across the country sharing a morning message every day for the next year. The '100% Pure Welcome' campaign by Tourism New Zealand celebrates the landscapes and culture of the first country to witness sunrise each morning.
3. HEINZ'S SAUCY DM
Heinz has teamed up with celebrity superfan Ed Sheeran to release a new ad - all based on the singer's devotion to the condiment. The ad came after Sheeran, who also sports a tomato sauce tattoo, direct-messaged the brand on Instagram and pitched his own ad concept. Heinz has also released a special edition of its classic condiment, 'EdChup'.
4. BREAKING MEWS
Pakistani politicians have been left embarrassed after a press conference was live-streamed on Facebook, complete with a cat video filter. The clip was taken down within minutes, but this was more than enough time for screenshots to circulate around the globe. The party has laughed it off and assures purr-fect press conferences in the future.
5. HONEST POLITICS
Victorian MP Fiona Patten has shown us the power of saying what you mean in an official media release. Patten's choice words following the election of One Nation's Malcolm Roberts has been compared to an announcement by Anthony Albanese in 2015. Straight to the point, Patten's release has proven popular on Twitter.