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FIVE THINGS: A BLOODY GOOD CAUSE

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FIVE THINGS: A BLOODY GOOD CAUSE
Friday 14 June, 2019

This week, we're indulging our sweet tooth for a good cause. We're also exploring Vienna's cheeky new tourism campaign, a new flight mode with Uber, AI tools for eradicating racial bias and best of all, puppy public transport. 

1. A BLOODY GOOD CAUSE
Offering a little something to sweeten the deal - the Australian Red Cross has partnered with Gelato Messina and other top restaurants to appeal to would-be donors for World Blood Donor Day. The Bloody Great Friday campaign aims to encourage more Australians to register as donors, using the lure of Abso-Bloody-Lutely blood-orange cheesecake gelato, 'donor' kebabs and live entertainment to keep the blood pumping. Punning for a good cause? Count us in! 

2. PUP-LIC TRANSPORT
Trams in Melbourne will play host to a puppy party next week, as Guide Dogs Victoria celebrates Global Accessibility Awareness Day. On 18 June, commuters will get a chance to 'Pat and Chat', an initiative inviting the public to have a cuddle with some very good boys while learning how to best assist a commuter with low vision or impairment. This may just be the best commute ever. 

3. THE SKY'S THE LIMIT
Proving its aspirations are well and truly sky high, Uber has announced Melbourne as the first international city to trial Uber Air. Set to alleviate congestion and drastically cut down on travel time to the city's airport, test flights for Uber Air are slated for 2020, with commercial operations to launch in 2023. A ride from the CBD to Tullamarine airport could cost as little as $86, so you can take flight, before you take flight. 

4. UN-RATING VIENNA 
Unimpressed with Vienna? Leave an online review and you might just land a spot in the city's next tongue-in-cheek tourism campaign. From "the lawn is a mess" to "the view is rubbish", the Vienna Tourist Board took the worst reviews of the cityand incorporated them into posters and online ads - highlighting that some online comments should be taken with a grain of salt. 

5. AI DETECTIVE 
Artificial intelligence will soon be introduced to police stations in San Francisco, in a bid to make crime prosecution a little more objective. The 'bias mitigation tool' uses AI technology to exclude information from police reports that could identify a suspect's race, such as eye and hair colour, as well as other unconscious indicators such as locations and neighbourhoods.

 
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