This week, we explore Renault's unique method of tackling car pollution. We also take a look at Chernobyl's transition into one of the world's most popular dark tourism hotspots, Bumble's new café and bar, Amazon's Shazam-like fashion feature and new visa guidelines that make us question our past social media sins.
1. RENAULT DRIVING DOWN EMISSIONS
In Bucharest, one of the EU's most polluted cities, Renault tackled carbon emissions with a unique campaign. An outdoor billboard showed conversions of air pollution into discounts for its electric car model, ZOE. As the city's air pollution levels rose, the price of the car went down, with savvy car shoppers able to claim the discounted price on the spot.
2. DEADLY SPIKE IN TOURISM
The exclusion zone of Chernobyl in Ukraine has seen a boost in tourismthanks to the popularity of the HBO drama series, Chernobyl, which covered the 1986 nuclear disaster. Dark tourism is a growing trend and guided tours of the area have spiked by 40% this year alone, with the post-apocalyptic wasteland proving a sinister drawcard for curious tourists.
3. AMERICA'S SOCIAL STALKING
The US government is planning to introduce a law requiring immigrants to submit five years of social media history. Under the proposed laws, the 'extreme vetting' will affect nearly all visa applicants who will need to supply current and former social media handles, telephone numbers and email addresses. Would you spring clean your socials ahead of a US holiday?
4. SHAZAM FOR CLOTHES
Have you ever seen the perfect dress on a stranger, but couldn't bring yourself to ask where they bought it? StyleSnap is here with the solution. A new AI-powered feature from Amazon, StyleSnap allows users to upload an image of their must-have fashion items, generating fashion matches and recommending clothing available on the Amazon website.
5. BUMBLE'S NEW HIVE
Queen Bee of the dating apps, Bumble, has announced it will open a café and wine bar in New York City. The news of Bumble Brew follows the app's foray into publishing, and the new space is set to serve as a meeting ground for Bumble's users looking to network, date or expand their friendship circle. Rumour has it the venue will ban messy foods to spare first-date embarrassment...