Access PR

FIVE THINGS: MEDIEVAL MIRACLE BEER

Contact Access PR
FIVE THINGS: MEDIEVAL MIRACLE BEER
Friday 31 May, 2019

For the beer lovers, this week we take a look at the monks who are making a beer with an intriguing history. We're also exploring the clever campaign that's recreating iconic TV lounge rooms in your own home, how one of our favourite children's entertainers is working to preserve Indigenous languages and a remote island that would love to see an influx of Aussies. 

1. MEDIEVAL MIRACLE BEER
It appears we’ve always had a love affair with the humble hops. At Belgium’s Grimbergen Abbey, monks have re-discovered an ancient beer recipe, lost during the French Revolution. Two centuries after its last batch, Grimbergen’s monks have announced they’ll be brewing again, combining medieval and modern techniques to craft limited batches. We’re unbeerlievably excited.

2.  A WIGGLE IN THE RIGHT DIRECTION
Yellow Wiggle Emma Watkins has donated $20,000 to preserve Aboriginal Yolngu Sign Language, used by Indigenous people in North-East Arnhem Land. The sign language is both a signed form of spoken language and used when speaking is culturally forbidden, including times of mourning or hunting. With over 200 Indigenous languages extinct in Australia, such donations are crucial in preserving Aboriginal culture. 

3. IKEA'S POP CULTURE RANGE
Taking a trip down memory lane, IKEA has unveiled its ‘Real Life Series' campaign, recreating iconic living rooms from cult favourites The Simpsons, Friends and Stranger Things with its affordable furniture. Debuting across social media channels in the UAE, they will also appear in experiential form across stores in the Middle East. 

4. ATM ALERTS
The Netherlands has become the first country to display alerts about missing children on ATMs. Installed in 300 machines located in airports, shopping malls and near tourist attractions, the alerts will display a child’s photo and information about their potential whereabouts and a campaign video to encourage people to sign up to receive future alerts on their phones.

5. AN ISLAND HOME
Can't wait for the NBN rollout? The people of Arranmore, a remote Irish island, are enticing Aussies to make a seachange. With their high-speed internet, affordable housing, ocean views and a population of 469, it's a working city without the crowds. If they have a steady supply of smashed avocado and Vegemite, we might consider the switch...



 

 
comments powered by Disqus