Happy International Women’s Day! With the day gaining recognition, we're striving for #BalanceforBetter and looking at some of our favourite female-fronted accomplishments of the week, including some sky-high ladies, gender guerrillas and women who are breaking the glass ceiling straight into space.
1. HOW FAR WE'VE COME
A recent study funded by The Australian Women’s Weekly has analysed Australian media to reveal how advertising to women has evolved over the past 80 years. The data-driven project revealed some astounding findings. As an office of career-driven women, we were especially surprised to learn the word ‘career’ didn’t feature in advertising targeted towards women until the 1990s.
2. STOP SIGN
Grrrl Clothing has taken to the streets with a guerrilla campaign, graffitiing local stop signs with powerful messages like ‘stop sexual assault’ and ‘stop body bullying’. It’s the first in a series of short films by the company that showcases the importance of listening to women’s voices and stories. You go, grrrl.
3. DEFYING GRAVITY
The women at NASA are set to defy gravity and gender stereotypes with the first ever all-female spacewalk team. Although there have been plenty of female astronauts, the ground and space crew have never been all women. Next stop, the moon - can you believe a woman has never set foot on the moon?
4. WOKE UP LIKE THIS
In a move that is being hailed as industry leading, Virgin Atlantic has updated its uniform policy. Flight attendants are no longer obligated to wear make-up, while trousers will become a standard uniform option. While red lipstick might be an all-time classic, we think the ability to choose how we express ourselves is the epitome of timeless class!
5. BIZZY WOMEN
If you are sick of being the only woman in a room full of men? You aren’t the only one. Bumble Bizz has created a new ‘women-only’ feature on its app, allowing women to network exclusively with each other to address gender under-representation in the workforce. Could apps help restore the gender balance in the boardroom?