Got a PR crisis? Maybe your kid can help. This week we take a look at schools in NSW piloting a PR course, fancy airtravel for pets, tourist-free tourism and how to spot fake news.
1. KIDS OF THE FUTURE
First iPad-addicted babies, now it’s 12-year-olds managing PR crises. Ok, not quite, but a NSW primary school is piloting a public relations program for students. The program will teach students how to create and manage a positive online image, and understand the future impacts of their online activity. Looks like we could be hiring some more interns…
2. FIRST-CLASS PETS TAKING TO THE SKY
From pet-friendly hotels to doggy day spas, our furry friends are part of a booming industry. With more than $60 million spent on pet travel in the US alone and two million pets taking to the skies each year, it’s no surprise that pet owners want first-class care for their pooches. On that note, we’re pleased to welcome our new client CarePod! CarePod is transforming the way pets to fly, using smart technology to make their journeys more comfortable and safer.
3. WELCOME, WE'RE CLOSED
From the same tourism body that brought you Sheep View, the Faroe Islands now promises a dreamy ‘tourist-free’ weekend. The catch? The islands are closed for maintenance. Instead, you can volunteer to give the locals a hand and restore some of the popular attractions. A clever way to combat overtourism, the unique campaign has already received a thousand applications. Sign us up!
4. TRUMP JOINS ACCESS!
Did we fool you? NATO is taking fake news seriously, rolling out a Facebook game which trains users to spot misleading news. Unveiled last week, The News Hero uses headlines from published online pieces. Our favourite? 'Woman arrested for training squirrels to attack her husband.'
5. MAGAZINE SIZZLES
Bunnings continues to dominate Australia’s home improvement industry, this week releasing a new free in-store magazine. Sure to appeal to all fixer-uppers and DIY lovers, the magazine includes handy tips and tricks on gardening, renovation, painting and decorating. The best part - it's the perfect read to accompany your Bunnings sausage!