New Year, new trends in social media and digital PR. As 2018 kicks in, we already have a lot of things to keep an eye on. Welcome back to our round-up of what’s going on in this crazy, fast-changing world this week.
1. Re-tweaking Facebook News Feed
Mark wants us to be happy. The social platform has announced a huge update that will put family & friends content above pages in a user’s news feed. It’s time to create (even more) relevant content, and re-invent your media strategy!
2. Live streaming explosion.
According to LiveStream, about 80% of consumers would rather watch a live video from a brand than read a blog.
3. Attention spans shorten (again)
People and media professionals are consuming information faster and faster on mobile. Facebook says that people scroll through mobile News Feed 41% more quickly than desktop News Feed.
4. Let’s play!
Game-like-experiences are here to stay. If you are wondering how to improve customer engagement and loyalty, gamification can take you to the next level.
5. Social influencers to boost awareness
Influencers tend to have higher user engagement than content generated by brands. It’s a real ‘human to human’ connection. Influencer marketing ad spend is poised to reach between $5 billion and $10 billion in 2022.