Brands can now reach your Facebook Messenger inbox, Snapchat launches World Lenses, Bundaberg Rum gets Tasty and Twitter uses secret emojis to get US voters excited.
Here’s five things in five minutes to wrap up your week.
Following the success of introducing chatbots within its Messenger platform, Facebook is moving into sponsored messages territory.
This week Facebook also introduced Job features to a number of business pages. The recruitment experiment is based on behaviour already happening on Facebook. Learn more about the new capabilities here.
We all know Snapchat’s selfie lenses add dog ears or burger-masks to our selfies, now, Snapchat has introduced augmented reality to change the way your “world” looks. Here’s a peek into World Lenses.
Bundaberg Rum is the focus of the first branded content piece on BuzzFeed’s Tasty. The bespoke videos gained interesting results. Find out the results here.
In anticipation of yesterday's election, Twitter’s announced three “official” US Election hashtags. To enhance the experience for Twitter users, Twitter released “secret” emojis, unlocked by using the hashtags.