From coffee-brewing alarm clocks to the rise-and-rise of Snapchat, it’s been a busy week in the digital world.
Here’s five things in five minutes to kick off the long weekend. Hope it’s a good one from the team at Access!
We’ve all heard about Snapchat’s increasing success – brands are clambering to join the party and figure out how to deliver a gripping Snapchat story and hook the ever-elusive millennial audience. So it’s no surprise that this week, Snapchat is said to have overtaken Instagram as the platform users spend the most time on. Check out the full findings of the study here.
We love innovative ideas here at Access, but even more than that, we love coffee! Getting out of bed is by far the hardest part of the day for everyone. Designer Josh Renouf has the answer to all our troubles with this coffee-brewing alarm clock. Innovation at its best.
In other social media news, Twitter has upheld its reputation of having its finger on the pulse of important social issues and has this week released a dedicated emoji to help drive engagement in the EU referendum.
Internet ad blockers are increasing in popularity, which means brands have to be creative in tackling the 'adblockalypse' and connecting with their audience.
Marketing is like a friendship, and in the age of social media it’s more important than ever to be part of your industry’s conversation. Mark Walker, head of content marketing at Eventbrite UK this week stated “there are lots of pivotal moments in a friendship, like parties, but you don’t get invited if you’re not part of the regular conversation.”
Check out Walker’s three keys for always-on content – it might just get you invited to the party.
Have a great long weekend from the team at Access!