We all know content is key, but is your marketing campaign strong enough to withstand the digital change? And the moment we’ve all been waiting for… personalised Snapchat geofilters.
Content and brand messaging is key, now more than ever. Gone are the days of an online flash sale or a pop-up bargain, it’s time to ask your customers what they want and how you can help.
Has digital killed brand loyalty? How long will email marketing reign supreme? Growing consumer demands and online accessibility could see your brand lose its loyalists, and only the strongest marketing campaigns will survive.
Are you breaking up with Instagram’s new algorithm, or are you enjoying the babies and puppies being forced to the top of your feed? James Towers gives us a fun, yet educational run-down of the tell-tale signs you’re breaking up with Instagram.
Just as elevators turned top floor apartments from slum living to premium real estate, digital trends are impacting future developments. Snapchat can take you anywhere in the world with just one button, but its impact on on the future of digital marketing is set to be be bigger than expected.
Speaking of Snapchat, the launch of its on-demand geofilter feature will now allow Australian brands, venues and keen wedding planners to pay to add a personal touch to Snapchat stories. We look forward to seeing all your creative designs.