Access PR

Five things in five minutes

Contact Access PR
Five things in five minutes
Friday 18 March, 2016

From a sleep mask that helps you survive the 21st century to social media algorithm craziness and Vanessa Carlton’s #realtalk… this is the week that was.

Instagram knows exactly what you want. Everyone’s favourite app (don’t deny it) claims that the average user misses up to 70% of their newsfeed each day. The social media powerhouse has a solution: to promote ‘the moments you care about first’. This will see your newsfeed algorithmically sorted by the types of content you interact with most. Can we really be angry about seeing more cute animal pictures? Send us a Tweet and let us know if the world of algorithms is hindering your social media experience.

Looks like even Google is fighting to stay relevant. Since its launch in October 2015, Google’s Accelerated Mobile Apps has solidified itself within the lives of almost every Android user.  Google will now allow publishers such as Ninemsn and Fairfax to publish directly to the AMP feed, which will see users fed ‘compelling’ content first and ads last… among other key information like how long it’s going to take to get to work or what the latest football results are.

And the SXSW ReleaseIt award goes to… Inteliclinic Inc! Inteliclinic has developed high-tech sleep mask NeuroOn that measures all-important biological signals to provide accurate sleep analytics. With bright light therapy to help users manage their circadian rhythm to optimise sleep, Inteliclinic claims that NeuroOn is exactly what you need to get through this crazy 21st century lifestyle.

Want more ads on your Twitter feed? Done! In a bid to create a product that appeals to both advertisers and consumers, Twitter has announced the First View video product that will allow advertisers to push their video ads to the top of your feed. Claiming to be enhancing the digital space, Twitter is confident users will stay put. Tweet us and let us know what you think.

Who runs the world? Girls Vanessa Carlton! In a strikingly honest post about body image and social media, Carlton has addressed the always-important issue of the way social media effects teenagers and their sense of self. She reminds people that the perfect photo comes from nine photos of nine different angles and a perfect filter, and finishes by urging fans to “Explore the world. Get off your damn phone.” We’d walk a thousand miles for you, Vanessa! 

comments powered by Disqus