Latest News

February 21, 2012

Doodle Jump appoints FremantleMedia Enterprises for worldwide licensing


FremantleMedia Enterprises (FME) has announced a new deal with leading independent app developer Lima Sky, to represent the worldwide licensing rights for Doodle Jump, the best-selling iPhone app in Australia, New Zealand and further 34 countries globally.

“The internationally popular Doodle Jump app is the perfect new addition to FME's portfolio of innovative licensing properties in Australia and we see great potential for developing the brand across multiple categories and platforms," FME Vice President Consumer Products Hannah Laird said.

"We look forward to meeting with potential licensees and creating new opportunities for the app that has captured the imaginations of millions of smart-phone users around the world. All key categories are open and available for discussion."

Since its launch in 2009, Doodle Jump has been number one on iTunes in Australia and has been in the Top 10 best sellers on Blackberry App World, is currently ranked number three in the Windows Marketplace and in the Android Marketplace.

Globally, the app has been downloaded over 20 million times and has gained international acclaim. It is a top 10 game in 84 countries and has consistently been a top 25 iPhone app title.

The app entertains and delights with simple but addictive gameplay – players must bounce the game’s adorable protagonist Doodle the Doodler up an endless series of platforms, tilting their phone from side to side to avoid monsters, occasional UFOs and black holes. Doodle Jump is continually updated with new content to keep the players engaged.

This new deal underlines FME’s commitment to working with new and established non-TV brands across the world. The company has exclusively represented Rebecca Bonbon globally (excluding Japan and Korea) on behalf of Crown Creative since 2008 and recently signed a deal with SEGA® Europe to represent the globally-renowned Sonic the Hedgehog™ brand across Germany, Switzerland, Austria and Eastern Europe.

In North America, FME’s third party slate includes the beach culture and lifestyle brand, Endless Summer and beloved Mexican family board game Loteria.

Notes to Editors

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.

ABOUT LIMA SKY
Lima Sky is dedicated to creating entertaining, innovative, and educational games and apps, with a special focus on the youth market. Founded in July 2008 by Igor Pusenjak, a graduate and faculty at the MFA interactive design program at Parsons School of Design in New York, and Marko Pusenjak, a veteran mobile applications developer, Lima Sky has established itself as the leading independent developer and publisher on the iOS platform.

For further information, please contact:

Simon Lloyd
Access Public Relations
T: 02 9292 7003
M: 0424 470 923
E: simon@accesspr.com.au

Sarah Shields
Access Public Relations
T: 02 9292 7008
M: 0408 282 091
E: sarah@accesspr.com.au