Latest News
InMobi expands into NZ mobile market with key senior appointment
InMobi, the world’s largest independent mobile advertising network, is launching into the New Zealand market on the back of an explosion in smartphone usage and mobile advertising growth.
The New Zealand mobile advertising market is poised to boom with ad impressions on smartphones increasing 285% in the past year, and InMobi’s network impressions reaching 300 million per quarter in December 2011.
The move into the New Zealand market is off the back of a major capital investment of $US200 million from the largest telecommunications and media conglomerate in the Asia Pacific region, Softbank.
To spearhead the NZ launch, Mark Copplestone has been appointed as Head of Sales. Formerly of Groupon and TVNZ, Copplestone will support the company’s General Manager and Regional Director of Australia and New Zealand, Francisco Cordero, who is based in Australia. Cordero also comes to InMobi from Groupon and was previously General Manager of Bebo , Australia & New Zealand.
InMobi CEO, Naveen Tewari said: “New Zealand is a key market for InMobi and we have made a major commitment by hiring a seriously high-powered executive team. We have recruited some of the best digital thinkers in the local industry to help us become as big a force here as we are in global mobile advertising.”
Copplestone was Vice-President of Groupon New Zealand and held many senior roles at TVNZ including Group Business Manager of Agency Sales and General Manager of Digital Media Sales. Prior to this he worked at Publicis New Zealand where he was Managing Partner responsible for Optimedia.
He will be supported by the regional team including newly appointed Head of Marketing Marc Fine, Head of Strategy Brendan Watmore, Business Development Manager Richard Knott and Interactive Creative Director Scott Polchleb.
* on InMobi network.
About InMobi
InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 77.6 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
For further information contact:
Danielle Veldre
Access PR
T: (02) 9292 7009
M: 0408 972 997
E: Danielle@accesspr.com.au
Simon Lloyd
Access PR
T: (02) 9292 7001
M: 0424 470 923
E: Simon@accesspr.com.au