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Domain dominates with new campaign from Whybin\TBWA\Tequila
Whybin\TBWA\Tequila launched a multi-platform campaign for property portal Domain this week tapping into the idea that when it comes to property, consumers can dominate the competition with Domain.
With executions across TV, print, outdoor and digital, the new campaign draws on the insight that real estate is competitive – a battle that pits buyer against buyer, family against family, couple against couple.
The campaign shows that with Domain, consumers are provided with the knowledge to act faster, be more decisive, know what they want and most importantly how to get it.
'We have all experienced how competitive hunting for the perfect house can be. We have all shivered with fear when the wealthy looking couple with the matching boat shoes strut in during the inspection. It signals serious competition. Domain offers that competitive edge to win the battle and beat that pastel jumper wearing opposition,” said Whybin/TBWA CEO Paul Bradbury.
Fairfax Marketplaces marketing director, real estate Matt Siddons, said: “We are having a bit of fun with the competition that plays out between buyers vying for the same property. You have to be smart to beat your competitors to the best property and Domain’s unique set of tools and information can help our customers come out on top.
To see the TVC: http://www.youtube.com/watch?v=dtiUJTB_G9U&list=UU7dhNdAY-fwwciB4j37RYKg&feature=plcp
Creative Credits
Executive Creative Directors: Matty Burton/Dave Bowman
National Digital Creative Director: Russ Tucker
Art Directors: Julia Elton-Bott
Copywriters: Jol Temple
Photographer: Mat Baker
Designers: Chris Mawson/Nick Mueller
Director: David Wood
Director of Photography: Earle Dresner
Editor: Stuart Morley
Production Company: Film Construction
Production Company Head Producer: Warwick Boulter
Planning Director: Hristos Varouhas
Agency Producer: Michael Wilson, Nick Simkins, Mish Fabok
Account Director: Holly Jonas
Media Agency: Mitchell & Partners Client: Fairfax Marketplaces marketing director, real estate Matt Siddons; Domain national marketing manager Todd Shipp.
Domain:
Julie Wright
Access PR
T: 02 9292 7006
E: julie@accesspr.com.au
Whybin/TBWA/Tequila:
Rob Lowe
Eleven PR
T: 85845722
E: rob.lowe@elevenpr.com.au