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Adstream announces partnership with Samba Tech launching in Brazil
UK based Adstream Holdings, which wholly owns Adstream Australia, has announced signing a joint venture agreement with Samba Tech, the market leader in online video streaming in Brazil.
The newly created AdstreamSamba, will consolidate the integration of technologies from both companies in order to offer complete digital logistics involving the whole advertising chain: Agencies, Video Producers and Broadcasters, making it the largest chain of online advertising transmission in the continent. In addition, the joint venture will offer management, production tools and digital distribution for print, workflow solutions and platforms to deliver to mobile devices and connected TV.
To manage the integration, both companies have named Celso Vergueiro as the Managing Director of AdstreamSamba with headquarters located in Sao Paulo and a subsidiary in Rio de Janeiro.
Celso will be supported by Ricardo Parravicini, International Business Development Director, James Douglas formerly General Manager of Adstream Australia and now Head of Implementation, Emerging Markets and Emmelie Forsyth who will lead Adstream’s commercial expansion into Latin America.
Gustavo Caetano, founder and CEO of Samba Tech said:
"Samba has built a close relationship with the major broadcasters in the country and had already started negotiations even before the establishment of a joint venture with Adstream. Thus, the installation of servers and interfaces to receive the company's solutions were already underway. What we did was bring together the strengths of Samba Tech´s networks with Adstream´s expertise in solutions for advertisers, agencies and producers, in order to create this new company and business model"
Gerard Barron, Adstream’s CEO added:
"Expansion into Latin America is part of our strategy and it was natural to look to the Brazilian market. When we arrived in the country we found out that Samba Tech had solutions that were part of our supply chain performance. Our union as a single company will be much more positive than a possible competition in the market. The Adstream and Samba Tech know-how and technology, along with the knowledge of local business, will ensure benefits to the market of advertising and marketing in Brazil
AdstreamSamba will give practicality and agility to the advertising environment, modernising the processes of an entire industry.
For more information, please contact:
Sylvia Baraya (nee Geaitani)Access Public Relations
T: (02) 9292 7007
E: sylvia@accesspr.com.au
About Adstream
Adstream is the world’s leading provider of collaborative advertising technology solutions that connect brands, agencies, production companies and media owners by streamlining business process throughout the advertising cycle from briefing to delivery, enabling higher efficiency, transparency and profitability. Founded in 2001, Adstream has 26 international offices and its team serves more than 5,000 clients in 90 countries, worldwide. For more information please visit www.adstream.com.au
About Samba Tech
Samba Tech is the leading online video platform in Latin America that provides management and technology for the content transmission on the Internet with more than 500 customers, including major media groups, corporations and advertising agencies in the continent. In order to be a hub for distribution of content for all devices, a source of statistical information about the online audience in Brazil and reference in video advertising, the company now has nearly 800 million already distributed media and an annual traffic of more than 3 PB. It is invested by DFJ FIR Capital partner and global MIT (Massachusetts Institute of Technology) in the "G-Lab" Sloan.