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Lilydale launches new TVC 'Because it tastes so good'
Lilydale, Australia’s largest producer of free range chicken, this week launched a television commercial honing in on why Australians choose Lilydale.
The 30-second TV commercial developed by McCann Sydney and titled ‘Because it tastes so good’ aired during popular home cooking series, My Kitchen Rules on Channel 7.
The spot is part of Lilydale’s sponsorship of the program and will continue to run throughout the duration of the series in 2012.
The TVC features a young couple enjoying a romantic dinner in a backyard with a male voice-over reinforcing some of the reasons why people choose Lilydale – in particular taste.
Lilydale brand manager, Laurel Brown said: “The purpose of our new TV ad is to communicate why Australians choose Lilydale and why there is only one choice when it comes to buying free range chicken.
“It reinforces the fact that our chickens roam in chemical-free paddocks and are free of any growth-promoting agents. Most importantly they taste fantastic!”
Lilydale products will also be featured in the contestant pantry on My Kitchen Rules.
“My Kitchen Rules is about amazing home cooking that uses good-quality produce – it’s no surprise that Lilydale makes a perfect fit,” said Brown.
Lilydale chicken products are available from Coles nationally (excluding WA) and raised naturally, free to roam outdoors during the day in chemical-free pastures. They are also fed a nutritious, well-balanced diet which is free from GM ingredients.
Creative Credits
Creative Director: Kieran Flanagan
Client Services Director: Nicole Gardner
Account Director: Rory O’Callaghan
TV Producer: Ros Payne
Director: Tim Gibbs
Production Company: 8comm
Producer: Emma Friend
For more information, please contact:
Sylvia Baraya
T: (02) 9292 7007
M: 0414 755 162
E: sylvia@accesspr.com.au
Georgia Rushbrook-House
T: (02) 9292 7013
M: 0402 596 771
E: georgia@accesspr.com.au
About Lilydale
Lilydale is Australia’s largest producer of free range chickens. Lilydale free range chickens are naturally raised and free from growth promoters. Once fully feathered, they are free to roam in chemical-free paddocks, and hay bales are set up on paddocks to provide stimulation for the chickens and enable them to behave as naturally as possible. Lilydale chickens have ample access to food, water and shelter, and enjoy a nutritious well balanced non-GM diet, which is supplemented by vitamins, natural antioxidants and organic minerals to ensure optimum health & wellbeing. All Lilydale farms are fully accredited by Free Range Egg and Poultry Australia (FREPA) and are regularly audited to ensure the required standards are met and all products are ethically sound.
For recipes and further information, please visit www.freerangechicken.com.au.