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BWM Melbourne gets field fresh with Birds Eye frozen vegetables
Belgiovane Williams Mackay Melbourne has captured the essence of Aussie farmers in a new campaign for Birds Eye’s Field Fresh Australian range of frozen vegetables.
The campaign taps into Birds Eye’s 60-year history of partnering with Australian farmers and providing the best quality frozen vegetables from Tasmania and Bathurst.
The cross-platform campaign offers insight into a Birds Eye pea farmer and their role in ensuring Aussie consumers get the best while keeping the Australian farming community thriving.
Executions cover TV (including telecast sponsorship of one of Australia’s great sporting events, the Australian Open), print, digital and outdoor.
BWM Melbourne creative director Shaun Branagan said: “Birds Eye is one of the great Australian brands and the campaign adds some personal depth to that positioning with the farmers.”
Simplot general manager marketing Tara Lordsmith said “This wonderful campaign developed by BWM encourages consumers to join us in backing our local producers by buying our Birds Eye Field Fresh Australian Grown range of frozen vegetable products”.
Creative Credits
Creative Director – Shaun Branagan Creative Group Heads – Amy Hollier and Gus Johnston Executive Planning Director – Jamie Mackay Account Service – Group Account Director Belinda Murray Account Exec Lewis Muholland Production House - XYZ
Simplot
General Manager Retail Marketing – Tara Lordsmith
Senior Brand Manager – Sue Scott Brand Manager – Lana Gilbert
For more information, please contact:
Julie Wright
Access Public Relations
T: (02) 9292 7006
M: 0415 545 484
E: julie@accesspr.com.au
Danielle Veldre
Access Public Relations
T: (02) 9292 7009
M: 0408 972 997
E: danielle@accesspr.com.au
Overview of BWM
BWM is one of Australia's largest creative agencies. Founding partners Rob Belgiovane, Paul Williams and Jamie Mackay have grown the agency from start-up in 1996 to now employ over 120 staff in Australia across their Sydney and Melbourne Offices, with revenues exceeding $20 million. The partnership is one of the longest and most successful in the industry.