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Once Upon a Time in Cabramatta attracts more than one million viewers nationally
The new documentary series Once Upon a Time in Cabramatta has proved to be an audience hit, premiering last night (Sunday 8 January) with a national audience of more than one million people across SBS ONE and SBS TWO*.
The first episode of the three part series achieved a national average audience of 786,000 (626,000 metro audience and 160,000 regional audience) on SBS ONE, according to overnight OzTam data. A Vietnamese subtitled version of the series simulcast nationally on SBS TWO received a national average audience of 63,000 (41,000 metro and 22,000 regional viewers).
Once Upon a Time in Cabramatta is the untold story of how the Vietnamese community overcame adversity and found their place in modern Australia. The first episode of the series is the third highest rating overnight program for SBS in the 12 months (topped only by the Tour de France in July 2011).
The series was also a sensation on social media, with #onceuponatimeSBS trending #2 worldwide on Twitter during the broadcast (according to Twitter.com). The series was also trending in Australia with many viewers reflecting on their own memories of living or visiting Cabramatta.
Once Upon a Time in Cabramatta continues Sunday 15 and 22 January at 8.30pm on SBS ONE, with a Vietnamese subtitled version continuing to be simulcast on SBS TWO. www.sbs.com.au/onceuponatime
* Overnight reach based on 5 minute consecutive viewing - 897,000 metro viewers and 260,000 regional viewers
For more information, please contact:
Sarah Burke
SBS
T: (02) 9430 3319
E: sarah.burke@sbs.com.au