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Amnesia Razorfish wins Lion
Leading full-service digital agency Amnesia Razorfish has won the Lion Dairy & Drinks division’s digital business following a competitive pitch.
Amnesia Razorfish’s appointment is effective immediately and reflects Lion’s shift in focus to undertake a higher component of digital marketing.
Amnesia Razorfish will be managing the digital strategy for all Lion Dairy & Drinks brands, which include Dairy Farmers, PURA, Farmers Union Iced Coffee, Dare, Big M, Moove, Yoplait, Fruche, Dairy Farmers Thick and Creamy, YoGo, Berri, Daily Juice, Just Juice, Australian Grown, Coon, King Island Dairy, Tasmanian Heritage and South Cape, among others.
“We’re thrilled to be working with Lion and embarking on bringing its extensive range of dairy and drinks brands into the digital space in a successful and relevant way,” said Amnesia Razorfish managing director Michael Buckley.
“We’ve already started work with Lion, so it’s a busy but exciting time for the agency. Our immediate priority is bedding down the digital strategy for each of the brands.”
Lion external relations manager Julia Fraser said: “We’re delighted to have Amnesia Razorfish join our marketing arsenal. The agency demonstrated the best strategic approach for our brands and we’re excited about embarking on a partnership that will drive the Lion Dairy & Drinks brands further into the digital space.”
This year has seen a string of new business wins for Amnesia Razorfish with the agency being appointed the digital business for Australia Post, among other new clients, earlier in the year.
For further information, please contact:
Angela Cross
Access PR
T: 02 9292 7004
M:0412 92 93 97
E: angela@accesspr.com.au
About Amnesia Razorfish
Amnesia Razorfish is Australia’s leading full-service digital agency, headquartered in Sydney. It is part of the world’s largest digital agency Razorfish, owned by the Paris-based Publicis Groupe. Amnesia Razorfish lives and breathes digital and provides a range of services from strategic digital ideas, media, creative, technology, social media, analytics, innovative solutions and more. Boasting over 25 awards in the last four years, Amnesia Razorfish has a demonstrated commitment to creating experiences that build business. Australian clients include, AAMI, World Vision, Pepsi, Microsoft, Disney, Aussie Home Loans, Ancestry, Expedia, Carnival Australia, ING, Channel Nine, Tourism New Zealand, Casella Wines and Hotels.com. Amnesia Razorfish is a member of negotiating group VivaKi Exchange.
Web Site: www.amnesia.com.au
Twitter: @amnesiafish
Facebook: facebook.com/amnesiarazorfish