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Starcom kicks off campaign for Ten's Terra Nova
Starcom MediaVest Group Brisbane, in conjunction with Absolute Media and Network Ten marketing, has launched a major campaign for Network Ten’s new blockbuster, Terra Nova.
Produced by a team that includes Peter Chernin and Steven Spielberg, Terra Nova follows an ordinary family on an incredible journey back in time to prehistoric Earth as part of a daring experiment to save the human race.
The campaign includes executions across outdoor and radio. Two trucks in Brisbane, and one each for Sydney and Melbourne, will travel around the capital cities for seven days featuring crates with warning signs on them. Those in the vicinity of the truck will hear the sound of a dinosaur coming from within the crate. The low growling sound builds to a banging noise similar to that of the crate breaking and the dinosaur escaping.
With the show being filmed primarily at Movie World on the Gold Coast, the strategy behind the campaign was to give everyday Australian’s a taste of life on Terra Nova.
Caleb Watson, General Manager of Starcom Brisbane said: “This campaign is another example of Starcom, and Absolute Media, taking a concept and creating an experience for the general public. We believe this level of engagement with consumers, will lead to a curiosity of Terra Nova and translate to viewers tuning in throughout the season.”
The campaign is currently live.
Terra Nova, premieres Sunday October 2, 8.30pm on TEN.
About Starcom MediaVest Group
Starcom MediaVest Group (SMG) is a leading global media communications agency with offices in 67 countries and is part of the Publicis Groupe. In Australia, SMG has five offices, billings of more than $700 million and is the most awarded full service agency. SMG offers its clients creative thinking and solutions, where humanity meets marketing science. It has a depth of fully integrated, specialist talent in investment, business management, digital, strategy planning, econometrics, research and search. SMG is a member of negotiating group VivaKi Exchange.
For further information, please contact:
Julie Wright
Access Public Relations
T: 02 9292 7006
M: 0415 545 484
E: Julie@accesspr.com.au
Rochelle Burbury
Access Public Relations
T: 02 9292 7001
M: 0408 774 577
E: Rochelle@accesspr.com.au