Latest News
FSM completes new campaign for Fisher & Paykel
Leading Sydney post-production house FSM has just completed a series of ads for Fisher & Paykel.
The ads, designed to show how Fisher & Paykel helps people deal with the messy and unpredictable elements of life, required a young at heart look and feel.
“When Clemenger and Manual Pictures came to us with the ads we saw we had an opportunity to experiment with the on-screen text and some of the other detailed elements to ensure each execution hit the unpredictability of everyday life, yet gentle and playful look that Fisher & Paykel was seeking,” said FSM managing director Rick Schweikert.
“What the ads had to do was show that people don’t fall in love with their ovens but they do fall in love with the experience of using them.”
From the onset of the project Clemenger was after a young at heart and crafted execution – in particular for the 'Bunny' TVC. FSM designers experimented with the text to give it an organic look. After writing the words freehand, each word was carefully crafted out of wool and filmed under the watchful eye of Clemenger creative director Tom Noakes.
Schweikert says: "The result of this one of a kind execution speaks for itself".
The two commercials further offered an opportunity for a beautiful tonal colour grade by FSM colourist Billy Wychgel.
To view the Fisher & Paykel 'Bunny': www.fsm.com.au/design
Team credits:
Director: Tom Noakes
Production: Manual Pictures
Producers: Fergus Cahill, James Wright
Agency: Clemenger BDDO
ECD: Mike Spirkovski
Writer: Nikola Spadina
AD: Katrina Jarratt
FSM: Andreas Wanda, Howie Hill, Daz Hanley
About FSM
FSM (formerly known as Frame Set & Match) is Australia’s leading post production company. Launched in 1984, FSM is responsible for some of the country’s most high profile and award-winning film and advertising work. It offers world-class technology and talent housed in distinct areas of specialisation - FSM COLOUR (colour grading), FSM CUT (editing), FSM DESIGN, FSM VFX (special effects), and FSM FEATURES (long form).
For further information, please contact:
Angela Cross
Access Public Realations
T: 02 9292 7004
M: 0412 92 93 97
E: angela@accesspr.com.au