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BWM Melbourne's growth continues with appointment to Leggo's
The Simplot-owned Leggo's, which has helped millions of Australians cook perfect Italian food for over 80 years, has appointed BWM to develop a campaign around its pasta sauce range and new range of premium chilled products.
With the Leggo's win BWM adds to existing Simplot brand assignments, Edgell, I&J and Birds Eye.
BWM Executive Planning Partner, Jamie Mackay said: "This appointment is a fantastic vote of confidence from the Simplot team and strengthens the long term working relationship with our founding Melbourne client. Leggo’s is an Aussie icon with a very exciting growth plan and we look forward to being part of it."
Tara Lordsmith, Simplot's General Manager Marketing said: "Leggo's is a critical brand for Simplot and awarding the assignment to BWM Melbourne reflects the excellent work the team has done to date for us and our continued confidence in them achieving results on the next campaign for Leggo's."Â
For further information, please contact:
Julie Wright
Access Public Relations
D: 02 9292 7006
M: 0415 545 484
E: julie@accesspr.com.au
Rochelle Burbury
Access Public Relations
D: 02 9292 7001
M: 0408 774 577
E: rochelle@accesspr.com.au
Overview of BWM
BWM is one of Australia's largest creative agencies. Founding partners Rob Belgiovane, Paul Williams and Jamie Mackay have grown the agency from start-up in 1996 to now employ over 150 staff In Australia, with revenues exceeding $20 million. The partnership is one of the longest and most successful in the industry.