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BWM Sydney launches new campaign for carhistory.com.au
Belgiovane Williams Mackay Sydney’s first work for recently appointed client carhistory.com.au goes to air this Sunday with an insightful look into the ‘colourful’ history of second hand cars.
The agency was appointed to launch carhistory.com.au – part of the Veda group – which provides comprehensive history reports on used vehicles registered in Australia.
The creative work is based on the insight that all second-hand cars have a colourful history.
The commercial brings to life the history of a car being bought by an unsuspecting purchaser as it is passed from owner to owner. If only he’d seen a report from carhistory.com.au, he’d have known the vehicle was not what it seemed.
BWM Sydney General Manager, Simon Hadfield said: “The aim of the campaign is to establish carhistory.com.au as the primary brand for vehicle information.
“Carhistory.com.au has a superior offering in the market with all the vital information a consumer needs when buying a used car,” he said.
Julie Coffey from carhistory.com.au said: “BWM delivered creative that we believe will truly resound with consumers. Their thinking behind this launch campaign really goes to the heart of our offering making carhistory.com.au a must-have product.”
BWM Sydney was appointed to the carhistory.com.au business in July after a four-way creative pitch.
Credits
BWM
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Agency Producer: Liz Nunan
Creative Group Head/writer: David Rollins
Senior Art Director: Paul Bennell
Production Company: Finch
Director: Sean Kruck
Producer: Emma Thompson
For more information, please contact:
Julie Wright
Access Public Relations
T: (02) 9292 7006
M: 0415 545 484
E: julie@accesspr.com.au
Rochelle Burbury
Access Public Relations
T: (02) 9292 7001
M: 0408 774 577
E: rochelle@accesspr.com.au
Overview of BWM
BWM is one of Australia's largest creative agencies. Founding partners Rob Belgiovane, Paul Williams and Jamie Mackay have grown the agency from start-up in 1996 to now employ over 150 staff In Australia, with revenues exceeding $20 million. The partnership is one of the longest and most successful in the industry.