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CROSSMARK embarked on a year long environmental plan to consolidate its field teams that saw petrol costs, kilometres travelled and travel time all reduced. This program had two aims: to provide a more efficient service to CROSSMARK’s clients and also for the company to become a ‘greener’ organisation.

One year on, and the results speak for themselves with more than 1.2million duplicated kilometres removed, equating to more than 230 tonnes of carbon emissions removed, 180,000 litres of fuel saved and in excess of 25,000 hours of travel time saved per annum.

CROSSMARK developed this program to bring its diverse range of clients under a single field force management structure, providing a consistent contact for the field. It brought the volume of work together by remapping areas where representatives would be visiting; in short, reducing the geographical area a field merchandiser would visit.

The new structure also saw changes in reporting methods, so all merchandisers in field would have a single reporting line that fed into the newly created field operations team led by Director of Field Operations, Andy Kirk. Kirk was appointed to oversee operations earlier this year.

“Clients are certainly seeing the benefits. With field teams now spending less time travelling and more time in store. We have reduced costs by minimising time spent on the road; and these cost benefits filter through to our clients.

“One year on, we are seeing that the flexibility of this new structure is maximising the benefits for our clients and reducing CROSSMARK’s carbon footprint. The field teams have greater flexibility around when they can get to store, and also an increase in the speed of which they can execute campaigns.”

CROSSMARK worked closely with client ACP Magazines during a recent blitz campaign for its UFC magazine launch where over 2000 stores were visited in a two day period. The speed to market of this campaign was imperative being the launch of the magazine that coincided with TVCs and a UFC event in Sydney; getting product on shelf as quickly as possible was key to the campaign’s success.

“Previously this sort of blitz campaign would have taken up to a minimum of a week, but the new structure meant we could get the work done in a much shorter time frame,” Kirk said.

ACP Magazines’ National Channel Manager – Organised Trade, Luke Abbott said: “CROSSMARK’s recent campaign for us was a huge success. The field team was able to get stock onto the floor within an incredibly short timeframe and the results were outstanding. We were really pleased with how the campaign was executed throughout grocery and convenience stores, both important channels for our magazines.”

About CROSSMARK

CROSSMARK is Australasia’s largest retail marketing services company, with multi-channel expertise across supermarket, mass, convenience, pharmacy, and specialty retail, and serving over 200 manufacturers and brands.

CROSSMARK works with retailers and manufacturers to market products and brands to consumers in the last six feet of a sale. This includes merchandising and point of sale, product sales training, consumer and staff incentive programs and product sales.

For further information contact:

Julie Wright  
Access Public Relations
T: +61 2 9292 7006   
M: 0415 545 484  
E: julie@accesspr.com.au

Sarah Shields
Access Public Relations
T: +61 2 9292 7008
M: 0408 283 091
E: sarah@accesspr.com.au