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“We work with big brands everywhere in the world, and Singapore will be the same. There are a number of companies moving head office operations into Singapore so it was always our long term plan to move there,” Group Managing Director of Cowan, Chris Tremewen said.

Cowan veteran Karen Jones, who has been with the company since 2005, has been contracted to the position of creative director in Singapore. Karen began working at Cowan in the Melbourne office as a senior designer before taking on the role of creative director in Beijing in 2008.

“It was important to us that we have a similar team culture in all of our offices. In order to do this in Singapore we made sure all new staff had time on ground in our Sydney and Melbourne offices, and specifically appointed Karen who has been such an integral part of the Cowan team,” Tremewen said.

Since its opening, the agency has flourished with a wave of new business wins, including Kraft and retailer Shop n Save, as well as a host of new staff appointments:

• Jill Murdoch, who previously headed up M&C Saatchi in Singapore, has made the move out of advertising into design and been appointed to the role of business director

• Welsh designer Dale Evans, has come from Design Bridge in Singapore, and has been appointed as associate creative director.

Singapore is expected to become the hub of Cowan’s South East Asia operations with a migration of teams planned over the next two months. This new hub is set to provide Cowan with additional opportunities for business growth and an opportunity for staff to meet the demands of clients more effectively.

Tremewen was pleased to announce: “The jump is already paying off! As a start up we are already doing much better than we could have anticipated in the planning stage, which is very exciting.”

Julie Wright      
Access Public Relations  
T: (02) 9279 4844
M: 0415 545 484
E: Julie@accesspr.com.au

Hannah Furness      
Access Public Relations 
T: (02) 9279 4100 
M: 0409 348 250
E: Hannah@accesspr.com.au

About Cowan

Cowan is Australia’s largest independent branding and design consultancy with offices in Sydney and Melbourne, and internationally in London, Beijing, Ho Chi Minh, Singapore and Auckland.

In a world overloaded by choices, Cowan understands how consumer brands operate in the retail environment – Cowan’s approach is to create ideas that simplify brand choice.

FMCG brand design and packaging constitutes more than 75 per cent of the Cowan portfolio, with additional work expanding into retail branding and store design, and corporate identity.

Cowan specialises in brand design and boasts an impressive client suite – Heinz, National Foods, Fosters Brewing Group, Mars, Simplot, Nestle, Cereal Partners, Peters, Kraft, Goodman Fielder, Coca-Cola, Manassen Foods and Surf Lifesaving Association – working with many of Australia’s iconic brands.

Cowan was established in Melbourne in 1985 by Mark Cowan, who is Chairman, and expanded to Sydney 14 years ago. The company began its international expansion in 2003 opening its first office in Ho Chi Minh.