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March 22, 2011

New Earth Hour record with one week to go


Just four days out from the global lights-out event, Earth Hour 2011 has reached record participation, with 130 countries and territories registered to take part.

The global hour of darkness will take place on all seven continents, with all G20 countries, thousands of cities, and iconic landmarks set to join with hundreds of millions of people across the world to celebrate action to protect our environment.

Communities in places as far apart as South Africa, Brazil, India, Canada, South Korea and Russia will switch off at 8.30pm on Saturday. Australia’s Antarctic base at Davis Station will also be joining in.

Many countries will be participating for the first time, including: Jamaica, Iran, Uganda, Swaziland, Tajikistan, Chad, Azerbaijan, Gibraltar, Palestine, Suriname, Uzbekistan, Trinidad & Tobago and Lesotho.

“Australians are incredibly proud that an idea which began here in Australia has now been embraced right across the world,” said WWF-Australia CEO Dermot O’Gorman.

Mr O’Gorman said that Earth Hour had shown that one person can make a difference by joining with hundreds of millions of people in 130 countries to take action.

“Earth Hour has taken on new meaning and importance since it was started five years ago. It is about so much more than one hour of darkness, it is about a lifetime of sustainability.

“This year, we need everyone to go beyond the hour.”

For the first time WWF-Australia is showcasing some of the best ideas from around the country on how to live more sustainably with the WWF Earth Hour Awards.

Members of the public can sign up for Earth Hour 2011and also see these inspiring stories at www.earthhour.org.au to vote for their favourite. The winners in each category will be announced at an event in Sydney to mark Earth Hour.

In 2010 hundreds of millions of people across the world, in 4,616 cities, in 128 countries and territories took part in Earth Hour, but switching off the lights was only the beginning.

“Earth Hour is a chance for people and communities across the globe to join together with the common purpose of a sustainable future for our planet,” said Andy Ridley, Co-Founder and Executive Director of Earth Hour.

“This year Earth Hour asks people to commit to an action, big or small, for the coming year, taking Earth Hour beyond the hour.”

For more information, please contact:

Alex Blundell
Media Officer, WWF-Australia
M: 0415 839 507
E: ablundell@wwf.org.au

Sylvia Geaitani
Senior Account Manager, Access PR
M: 0414 755 162
E: sylvia@accesspr.com.au


About Earth Hour

At 8:30 PM, Saturday 26 March 2011, hundreds of millions of people around the world will turn off their lights for one hour, Earth Hour. In 2011 WWF-Australia is encouraging everyone to ‘go beyond the hour’ to help create a more sustainable planet.

About WWF

WWF-Australia is part of the WWF International Network, the world’s largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.