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SMG’s GPC is an internal operating body of 24 members across the international network that aims to maintain and enhance the highest standard of work across SMG’s 110 global offices.

This group will contribute expert guidance on SMG’s product for both client-facing work and internal talent as part of a two-year term lasting until the end of 2012.

To help manage the team alongside Sintras, SMG has also named Mark Hamilton, head of strategy and development for SMG Middle East and North Africa, as the deputy chair in conjunction with his normal leadership role. In addition to Sintras and Hamilton, the GPC also includes 22 additional senior-level executives from SMG offices around the world including China, India, Mexico, Poland, Portugal, Singapore, Sweden, the UK and US.

“John and Mark are uniquely equipped to lead Starcom MediaVest Group’s global product at a time when there are many possibilities and opportunities ready to be seized,” said Starcom MediaVest Group CEO Laura Desmond. “Their work is consistently honoured as some of the best, most creative programs, not only within our network, but across the entire industry. 2010 was a banner year for SMG and both John and Mark played a significant role in that accomplishment.”

In 2010, SMG was one of the most decorated media agency networks in the world earning over seven Media Federation Awards, Grand Prix Awards or “Campaign of the Year” including Media & Marketing (M&M) Awards, Dubai Lynx, Internationalist Awards, Internationalist Digital Awards, and with partner agencies at the North American EFFIES and Spikes Asia in addition to numerous other honours including Cannes Lions.

Incoming GPC jury chairman John Sintras said: “2010 was a year to celebrate, but I think we’ve only begun to glimpse the true impact this product-focused body can have in elevating our thinking and product around the world.”

The newly assembled GPC has a three-fold purpose: to benchmark and optimize product performance, provide inspiration and training to the worldwide network and recognise and reward people for their successes.

The GPC is also responsible for facilitating SMG’s annual ONE AWARDS, an internal awards program honoring the global network’s best work of the year as well as producing SMG’s major global awards submissions and training employees on how to create best-in-class work.

2011-2012 SMG Global Product Committee
Chair: John Sintras, CEO, SMG Australia
Deputy Chair: Mark Hamilton, Head of Strategy and Development, SMG MENA
John Antoniades, Director of MNC Client Operations, SMG EMEA
Patricia Araujo, Strategic Planning Director and Product Development, SMG Iberia
Chris Boothe, President & COO, Starcom USA
Ricardo Carvajal, Director, Pixel Mexico and SMG Search Mexico
Rafal Ciszewski, VP, Business Development, Starcom Poland
Ivan Flores, VP, Director, LiquidThread SMG Multicultural and Latin America
Esther Franklin, EVP, Director of Cultural Identities, SMG Multicultural
Richard Hartell, Chief Strategy Officer, SMG UK
Andrew Hebden, Global Head of Communication Planning, SMG
Ian James, SMG EMEA
Laura Krajecki, Global Director, Human Experience, SMG
Sarah Kramer, EVP/Managing Director, MediaVest USA
Sandeep Lakhina, COO, SMG South Asia
Rajesh Mahtani, Executive Director, Strategic Solutions, SMG SE Asia
Jeff Marshall, SVP, Director, LiquidThread
Jonas Nyvang, Director of Business Development, Starcom Sweden
Lisa Richert, Director of Strategy, SMG North Asia
Kate Sirkin, EVP, Global Research Director, SMG
Latha Sundaram, EVP, Managing Director, SMG
Brian Terkelsen, EVP, Director, LiquidThread
Paul Wilson, Strategy Director, SMG UK
Pam Zucker, EVP, Managing Director, MediaVest USA

ends

For more information, please contact:

Rochelle Burbury
Access Public Relations
T: 02 9279 4799
M: 0408 774 577
E : rochelle@accesspr.com.au

 

About Starcom MediaVest Group

Starcom MediaVest Group (SMG) is a leading global media communications agency with offices in 67 countries and is part of the Publicis Groupe. In Australia, SMG has six offices, billings of more than $700 million and is the most awarded full service agency. SMG offers its clients creative thinking and solutions, where humanity meets marketing science. It has a depth of fully integrated, specialist talent in investment, business management, digital, strategy planning, econometrics, research and search. SMG is a member of negotiating group Australian Media Exchange.