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The five new clients commemorate the end of a successful year for CROSSMARK as it continues to cement its position as the largest retail marketing services company in Australasia.

CROSSMARK Director Client Service, In-store Solutions, David Pollock said: “We are very excited to welcome these five new clients on board and believe that CROSSMARK’s unique proposition, Retail Brand Health, will provide them with the platform to measure, manage and improve their distribution, sales and market share.”

Among the list of new clients are Valeant, Hagemeyer, Surf Life Saving Australia, Vitacea and Oz Dent.

CROSSMARK will manage the ongoing sales representation within pharmacy for; Valeant Pharmaceuticals cough and cold products; Hagemeyer brand Polaroid; Surf Life Saving Australia’s new sunscreen range; Vitacea’s new range of Vitamints and OzDent brand TePe.

Please see below for further details on each individual campaign:

• CROSSMARK is managing executions across corporate grocery and Big W for Valeant Pharmaceuticals. Valeant’s main brands include Nyal Cough and Cold products and UV Triplegard Sun Care. CROSSMARK’s primary objectives are to ensure shelf compliance, manage Out of Stocks, gain off location displays and place suggested orders, covering 1443 stores per month nationally.

• Hagemeyer represents the brands Polaroid, Smeg and JVC. CROSSMARK will manage the ongoing pharmacy representation of both passport and single use cameras, which commenced during September 2010.

• CROSSMARK will manage pharmacy representation of Surf Life Saving Australia’s own branded lines of sunscreen into pharmacy, with the execution beginning in November 2010.

• Vitacea has launched a new range of Vitamins called Vitamints with CROSSMARK responsible for the ongoing pharmacy sales representation from September 2010.

• Oz Dent, which represents brand TePe, has appointed CROSSMARK to manage the ongoing sales representation within pharmacy, from October 2010.

For more information, please contact:

Julie Wright
Access Public Relations
T: (02) 9279 4844
M: 0415 545 484
E: julie@accesspr.com.au

About CROSSMARK

CROSSMARK is Australasia’s largest retail marketing services company, with multi-channel expertise across supermarket, mass, convenience, pharmacy, and specialty retail, and serving over 200 manufacturers and brands.

CROSSMARK works with retailers and manufacturers to market products and brands to consumers in the last six feet of a sale. This includes merchandising and point of sale, product sales training, consumer and staff incentive programs and product sales.