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October 23, 2012

FSM makes pigs fly in new TVC for Animals Australia

Leading independent post production company FSM has created a TV, cinema and online campaign, “Somewhere”, featuring a CG pig for animal cruelty prevention charity, Animals Australia.

FSM managed all components of the campaign from edit, high end 3D animation and final integration with supplied footage.

The CG pig, named Peanut, takes viewers to a real factory farm before she sings and flies to freedom.

Commissioned by Animals Australia and agency LOUD, the campaign launches today. A two minute version will broadcast in cinemas nationally, while a 60 second version was created for TV and online.

FSM managing director Rick Schweikert said: “It was a privilege to collaborate with Animals Australia and LOUD to create a campaign which we hope raises awareness of factory farming.”

“The CG team that brought Peanut to life comprised many talents and allowed us to complete Somewhere to a world class standard.”

FSM creative director Andreas Wanda commented: “FSM has significantly built its animation and 3D capabilities over the last 18 months, and Somewhere was the perfect gig to sink our teeth into.”

"Somewhere proved to be a rewarding project on many levels; it was technically challenging with a subject that we all hope gets the recognition it deserves.”

Animals Australia creative director Karen Nilsen said: “Animals Australia believes in creating a better world for all through promoting kindness to animals. Our goal is to significantly and permanently improve the welfare of all animals in Australia. We are thrilled to be launching this campaign in partnership with LOUD and FSM.”

To create Peanut, a cute and endearing life-like pig who can sing and fly, FSM shot hundreds of reference photos along with slow motion footage captured at 60 frames per second with a 10 week old pig.

The challenge FSM had to overcome was that Peanut had to look heavy, but plausibly lift off the ground as she flies to freedom. And sing. With chickens.

To see the 2 minute version, go to FSM Facebook.

Credits –
Animal Australia:
Creative Director - Karen Nilsen
CEO – Lorraine Jokovic
Creative director – Joe Van Trump
Agency Producer - John Ruggiero
Account Executive – Madelen Richards

EP - Dean Sutherland
VFX Producer -Tina Braham
Creative Director - Andreas Wanda
Lead Compositor - Stu Cadzow
Editor - Cameron Hayles
CG Supervisor - Chris Gardner
Lead Animator - Joseph Kim
Lead Lighter - Adam Waddington
Modelling and Texturing - Amanda Lee, Stuart Mallia
Grade - Heather Hay
Data Wrangler - Aleksei Vanamois

About FSM
FSM (formerly known as Frame Set & Match) is Australia’s leading post production company. Launched in 1984, FSM is responsible for some of the country’s most high profile and award-winning film and advertising work. It offers world-class technology and talent housed in distinct areas of specialisation - FSM COLOUR (colour grading), FSM CUT (editing), FSM DESIGN, FSM VFX (special effects), FSM FEATURES (long form) and FSM ON-SET (data management).

For more information, please contact:

Angela Cross
Access PR
T: (02) 9292 7004
M: 0412 92 93 97