Media
FremantleMedia launches new live MasterChef show in Sydney
Hard on the heels of the second highly successful MasterChef TV series, FremantleMedia today announced the extension of the MasterChef franchise with a brand new event to be launched in Sydney this December that will bring Australia’s favourite cooking show to life – MasterChef Live.
The event will be produced by Brand Events, under license from FremantleMedia Enterprises, as the representatives of the MasterChef Australia brand.
FremantleMedia Enterprises Director, Live Experiences Dustin Lockett said: “MasterChef has been such a phenomenon with broad audience appeal, we’re confident that MasterChef Live will really capture the essence and excitement of the show and be a real feast for the senses.â€
To be held for three days from 10-12 December at the Hordern Pavilion and Royal Hall of Industries at Moore Park, MasterChef Live will be a festival of cooking encompassing a food festival and live theatre show that will bring the MasterChef experience direct to its fans.
The mouth-watering food festival will give visitors the opportunity to taste some of Australia’s best produce, take part in taste and invention tests and watch and learn from the best chefs in the country including top chefs Neil Perry, Kylie Kwong, Justin North, Christine Manfield and many more*.
The MasterChef Live theatre show brings together judges Matt Preston, George Calombaris and Gary Mehigan for sixty minutes of non-stop cooking action and entertainment, complete with celebrity guest chefs and some of the favourite MasterChef contestants. There will be a chance to learn new cooking skills, watch challenges and master classes and get all of the behind-the-scenes exclusives from the TV show.
Drawing on the excitement around the much-anticipated premiere of Junior MasterChef on Network Ten on Sunday 12 September at 7:30pm, the MasterChef Live festival section will also include a Junior MasterChef area to provide an entertaining and inspiring experience for budding young cooks and chefs.
MasterChef judge Matt Preston said: “With the phenomenal success of the last two television series, the next logical step was to bring the show to the public and let them experience every element of MasterChef as if they were taking part in the show itself.
“George, Gary and I are really looking forward to getting hands-on with the visitors and giving them a real behind-the-scenes taste of the MasterChef experience which they won’t get anywhere else.â€
Ticket prices start at $55 and include a seat in the theatre show, access to the festival of cooking and a MasterChef Live goodie bag.
A dedicated website, www.mastercheflive.com.au, has also been launched, providing full details of the show and ticket registration facilities.
*Guest chefs line-up subject to change and not all chefs will attend each day.
For more information, please contact:
Rochelle Burbury
Access Public Relations
T: 02 9279 4799
E: rochelle@accesspr.com.au
Simon Lloyd
Access Public Relations
M: 0424 470 923
E: simon@accesspr.com.au
Notes to Editors
About FremantleMedia
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 14,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.
www.fremantlemedia.com




