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adstream 4 offers the advertising industry a one-stop digital solution for its most important assets – advertising campaigns. The service covers television, radio and print at launch and will soon launch a new service supporting asset management for online display advertising.

The new adstream 4 system allows users to upload and store finished and unfinished ads in one central location delivering workflow benefits in TV, radio or print. Central to the new system is functionality for converting, reviewing, delivering, sharing or uploading into one secure, integrated platform.

adstream 4 is an Australian first with the rest of adstream’s 26 offices globally being rolled out progressively from September.

adstream Managing Director Peter Miller said: “adstream 4 recognises the increasing complexity of the advertising and media marketplaces and the resulting need for a searchable, secure environment for campaign assets. As new digital platforms mature, agencies and their advertisers will actually profit from adstream’s one-stop digital platform. Importantly, it is an advanced way for agencies to manage their valuable IP. We’ve also made it easy to use!”

adstream General Manager James Douglas said: “We’ve spent three years developing adstream 4 taking into account the requirements of adstream’s global agency customer partners. We’ve also thoroughly researched the features that we’re delivering so that we can ensure that we’re delivering maximum and quantifiable value for our customers on top of the speed to market you’d expect from adstream.

“We have also relaunched our website and made it easier for our customers to learn about our solutions. We are using the tag line ‘innovative, powerful and dead sexy’ because whilst we understand that we have to be technically excellent and deliver quantifiable streamlining benefits, we also know that we’re working in a creative environment and don’t want to take ourselves too seriously.”

adstream 4.0 provides an integrated solution for agencies and advertisers to manage an entire campaign from their desk, anywhere in the world.

Unique features include:

• Secure digital storage
• User friendly searchability
• A complete ad campaign archive for strategy documents, media schedules, scripts and any other associated files
• Time-stamped record of all campaign materials sent to media owners or shared with partners
• A secure, high resolution function for sharing work in progress and final advertisements
• Client approval mechanism
• Ability to upload elements and download and convert advertising material to a wide number of different formats
• Supports broadcast ready material
• Functionality to receive and adapt overseas ad material to the Australian market

For more information on adstream 4.0, visit http://www.adstream.com.au/adstream4/.

For more information, please contact:

Chantal Brodrick
Adstream
T: (02) 9467 7534
E: chantalb@adstream.com

Sylvia Geaitani
Access Public Relations
T: (02) 9279 4033
E: sylvia@accesspr.com.au

About adstream

adstream enables advertisers and marketers to manage campaign content from approval to distribution seamlessly and globally. adstream provides world class innovative software solutions to facilitate workflow management with products including Workpath, Quickcut and adbank. The hallmark of adstream’s services is that they are robust and integrate readily, are supported by industry veterans and enthusiasts, and are extremely easy-to-use. adstream operates across 42 countries supported by 10 regional offices. These figures continue to grow as companies adopt adstream as their preferred digital media exchange.