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August 18, 2010

RockYou appoints Spiral Media as exclusive sales partner in Singapore, Indonesia, Malaysia


RockYou, the leading innovator, creator and distributor of social games, reaching 280 million people across all major social networks, has formalised its agreement with Spiral Media to represent the brand in Singapore, Indonesia and Malaysia.

Spiral Media, which opened offices in Singapore in January 2010 has already successfully worked with a number of major brands across South East Asia to deliver effective social media campaigns. The Spiral team in Singapore is led by Wayne Troy, General Manager for Spiral Media.

RockYou has over 20 million monthly unique users in South East Asia and its audience is growing rapidly.

“You cannot be a brand today and not consider advertising in Facebook. RockYou’s social gaming market coverage is the largest in the world, presenting the best opportunities for brands to connect with consumers using social games as an alternative to buying Facebook ads – we can offer brands presence and brand engagement using in-game advertising. Advertising options include standard and large format banners, video advertisings, social polls and performance ads within Facebook games which are exclusive to Spiral in our RockYou partnership,” said Spiral Media & Digital Managing Director, Scott Wenkart.

“We have enormous brand opportunities for marketers to be integrated using new in game media opportunities within social networks in South East Asia.”

Many brands are already running advertising campaigns on RockYou Facebook Games with the Spiral Media team in South East Asia including Nokia, Samsung, Sony, Sony Pictures, Maxis, and Motorola with more than 50 campaigns launched since January 2010.

“We believe that Scott and the team at Spiral are leading the way in Singapore and Australia when it comes to creative and strategic social media solutions for clients and agencies. We look forward to them helping drive our business even further,” said RockYou General Manager, Asia Pacific, Robbie Hills.

Since launching in 2006, RockYou has become one of the world’s fastest growing technology companies and the leading innovator, creator, and distributor of content on the social web.

About Spiral Media (www.spiralglobal.com)

Spiral Media a division of Spiral Media & Digital is one of Singapore’s leading digital specialists in creating and delivering Facebook and social network marketing campaigns. Spiral Media is the exclusive media sales  partner for RockYou. Creating and running social ad campaigns for brands within popular Facebook games enabling various performance advertising opportunities in Facebook like cost per click, cost per user, cost per video view, cost per engagement. Spiral Digital builds tailored social campaigns focusing on Facebook for brands including Facebook pages and branded applications. Spiral is based in Sydney, Australia and opened offices in Singapore in January 2010.

About RockYou, Inc.

Founded in 2005, RockYou is a leading developer of social games and advertising solutions for social media.  With over 280 million uniques and 15 billion monthly global impressions, RockYou reaches and monetizes social gamers across the most popular social media destinations online. Through RockYou Media, brands are empowered to reach social gamers through our innovative advertising products, including Deal of the Day, in-game brand sponsorships, video and rich media offerings, and performance marketing.  Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank. For more information, please visit http://rockyou.com/corp/about.php