Advertising and Marketing
The Benevolent Society appoints BWM as strategic and creative partner
Australia’s first charity has appointed one of Australia’s largest creative agencies, Belgiovane Williams Mackay, as its strategic and creative partner, following a competitive pitch.
Recently The Benevolent Society invited a select group of agencies to pitch.
The partnership begins this month with a project aimed to reposition The Benevolent Society as a brand synonymous with creating caring and inclusive communities and a just society.
This will then lead into a new creative campaign that will launch before the year’s end.
The Benevolent Society’s Chief Executive Officer, Richard Spencer said: “We’re thrilled to be working with BWM. Their great combination of strategic and creative strengths will take us into bold new territory as we step up our efforts to increase our profile and national presence.â€
“This organisation is a fascinating and remarkably important part of Australia’s social fabric. BWM is delighted to have been invited and engaged to assist The Benevolent Society as they move towards their bicentenary,†said BWM Executive Creative Director, Rob Belgiovane.
The Benevolent Society began as a NSW based network in 1813 and has expanded to a national reach today, with more than 700 staff and 600 volunteers advocating positive social change.
ends.
For more information, please contact:
Rochelle Burbury
Access Public Relations
T: 02 9279 4799
M: 0408 774 577
E: rochelle@accesspr.com.au
Overview of BWM
BWM is one of Australia's largest creative agencies. Founding partners Rob Belgiovane, Paul Williams and Jamie Mackay have grown the agency from start-up in 1996 to now employ over 160 staff In Australia, with revenues exceeding $20 million. The partnership is one of the longest and most successful in the industry.