Consumer Lifestyle
Steggles launches ultra-convenient new pouch packs
Iconic Australian poultry brand Steggles has created a clever new pouch pack featuring perforated sections with each containing chicken breast fillets.
Designed for maximum convenience and easy storage, each pouch pack contains two chicken breast fillets. Consumers can use a single portion, or two, and store the rest for later in the freezer or fridge with minimum fuss.
“The pouch-pack makes storing your chicken fillet and pieces a whole lot easier, particularly for those cooking for just one or two people,†said Steggles Marketing Manager, Celeste Moroney.
â€The pouch pack concept was prompted by our consumers. We identified through recent research, a vast number of consumers arrive home after visiting the supermarket, unpack their tray of breast fillets and then individually plastic wrap each fillet before storing in the freezer,†added Celeste.
The pouch pack chicken breast fillets are boneless and skinless, making them a very healthy, low fat option.
The new Steggles chicken breast pouch packs are sold in Franklins and selected Coles stores in Victoria and South Australia.
RRP for Steggles breast fillet pouch packs is $12.99.
All Steggles chickens are grain fed, free to roam in large barns, and 100 per cent free of any added hormones or steroids.
For more information, please contact:
Andrea Kerekes    Â
Managing Partner  Â
Access PR
T: (02) 9279 4011Â
M: 0418 427 412
E: andrea@accesspr.com.au
Amanda Ross
Senior Account Director
Access PR
T: (02) 9279 4133
M: 0414 987 327
E: amanda@accesspr.com.au
About Steggles
Launched in 1919 and now owned by Baiada Poultry, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation, with all Steggles chickens grain-fed, free to roam in large barns and 100% free of any added hormones or steroids. Steggles employs 4500 Australians and has a proud reputation for upholding traditional family values. Steggles is also committed to supporting the wider community and donates money to a range of children-based charities through its specially created fund the Charity Nest. www.steggles.com.au