Consumer Lifestyle
Pizza Hut iPhone app sizzles with 70,000 downloads in 30 days
Plus new app features and 3G mobile ordering to launch soon!
Pizza Hut has declared its new Australian iPhone app a hit with 70,000 downloads in its first 30 days.
“The cutting edge augmented reality function and the easy-to-order functionality of the app have generated fantastic interest and great reviews – it has tracked well above our expectations,†said Pizza Hut Australia Marketing Director Valerie Kubizniak.
The augmented reality function or ‘GPS Store Finder’ provides iPhone 3Gs users with the ability to find their nearest Pizza Hut store by utilising GPS technology. People hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby.
Pizza Hut has also announced that they are looking to further enhance the new app and continue to provide a fun and user-friendly experience for their customers with additional features such as the ability to customize pizzas plus exclusive deals for iPhone app users.
The app can be viewed at http://www.pizzahut.com.au/iphone and downloaded from the iTunes store.
In addition, Pizza Hut will launch its 3G mobile ordering this month which provides existing customers with an easy way to order their favourite meals on the go.
Other digital news includes the arrival of Future Date ordering, where customers can go to www.pizzahut.com.au and order up to a week in advance while being able to get great value pizzas every day.
www.pizzahut.com.au was nominated in this years prestigious AAMI awards for the Best Retail Website in Australia.
For further information, please contact:
Andrea Kerekes
Access PRÂ Â Â Â Â Â Â Â Â Â Â
P: 02 9279 4011
M: 0418 427 412
E: andrea@accesspr.com.au
Amanda Ross
Access PR
P: 02 9279 4100
M: 0414 987 327
E: amanda@accesspr.com.au
About Pizza Hut
As the world’s largest pizza restaurant company Pizza Hut is a subsidiary of Yum! Brands. The company’s 50 year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website www.pizzahut.com.au