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eAward Bank has been developed by CROSSMARK to make online incentive and training programs easier to set up, faster to use and more cost-effective and flexible for retail and manufacturing clients. The platform will help clients drive improved sales performance by tracking and rewarding behavioural changes consistent with the clients’ business objectives.

CROSSMARK Director of Client Services, Retail Marketing, Polly Yule said: “How well staff perform influences how good a brand is and its sales performance in store - and we know that staff who are targeted, measured and rewarded do perform better. Industry figures suggest that employees work at around 70 per cent of their real potential plus, around 80 per cent of employees feel they could improve their performance with greater clarity of role and training.

“We’ve developed this technology platform to help clients realise this additional performance potential of their staff and therefore improve the retail brand health and sales performance of their brands in stores.”

CROSSMARK will tailor individual targeted incentive and training programs for its clients to be housed on the eAward Bank platform, and accessed by clients via unique login passwords.

Crossmark will manage and facilitate the training and rewards program on the platform on behalf of clients, while there is the additional facility built into the platform for clients to purchase a tailored program that can be self-managed.

This advanced platform builds on a previously successful online incentives and training model that Crossmark has maintained for 10 years, reaching more than 250,000 retail sales and field staff across client businesses including Nestle, Lufthansa, Peugeot and Samsung.

The new tool will launch this week in Australia and New Zealand. Several brands across the technology and hardware channels expected to roll out tailored programs on the platform within the next month.

CROSSMARK, formerly The Marketing Department, has a 25 year presence in the Australian retail marketing space, specialising in improving a brand’s performance in the last six feet of the sale. The business developed the proprietary system “Retail Brand Health” as a measurement tool for brand performance.

For more information, please contact:

Kristy Gordon
Access Public Relations
T: (02) 9279 4844
M: 0407 780 635
E: kristy@accesspr.com.au

About CROSSMARK

CROSSMARK is Australasia’s largest retail marketing services company, with multi-channel expertise across supermarket, mass, convenience, pharmacy, and specialty retail, and serving over 200 manufacturers and brands.

CROSSMARK works with retailers and manufacturers to market products and brands to consumers in the last six feet of a sale. This includes merchandising and point of sale, product sales training, consumer and staff incentive programs and product sales.