Advertising and Marketing
Outrider secures big wins and new business development head
Australia’s largest search marketing company, Outrider (a division of Group M), has announced two major new clients in the retail arena, Priceline and Dyson.
Both accounts were competitive pitches and Outrider will manage all paid search for Dyson, while it will handle SEO and social media for Priceline.
“These are both brilliant brands with robust digital strategies so we are very excited about further opportunities to bolster their online presence,†said GroupM Search, Australia, General Manager Marcelo Silva.
Silva also announced a new position had been created for Bernie Callan, who joins to head up new business development.
Callan has held senior roles at First Click and Australian Associated Press as well as a number of roles across the UK and Europe in organisations such as Mintel International and The Dialog Corporation.
In late 2008 Callan ran his own private consulting business, specialising in Digital Marketing and Sales strategy, working with a number of businesses on enhancing their brand.
“Bernie has hit the ground running and has a great local and international perspective on search,†said Silva.
For more information, please contact:
Andrea Kerekes
Access Public Relations
T: (02) 9279 4011
M: 0418 427 412
E: andrea@accesspr.com.au
About Outrider
Outrider, formerly known as 24/7 Real Media in Australia, is a leading global search marketing agency, specialising in holistic, advanced search marketing strategies that are integrated with advertisers’ cross-channel media planning. Regarded for their thought leadership and recognised by Forrester Research as a leader in search strategy, management and client service strengths, Outrider provides integrated search marketing and consumer-driven media strategy at the global, national and local-market level to category-leading clients including: AT&T, Dell, AstraZeneca, Showtime, Microsoft, Chevron, Diageo and more. Services include: organic search, paid search, advanced search strategy (social search, mobile search, local search, video search and more), analytics, conversion services (website optimisation), creative services and consulting. Outrider is a WPP company and a division of GroupM, WPP’s media buying and planning arm responsible for 30% of the world's media buying. With North American headquarters in St. Louis, Mo., Outrider has offices in New York, Chicago, Seattle, and throughout the EMEA and APAC regions, creating a network of 30 global offices serving more than 40 countries.