Consumer Lifestyle

March 17, 2010

Cowan appoints senior creatives in Melbourne


Leading Australian branding and design company Cowan has announced its first global creative role, plus a new Creative Director for its Melbourne business.

Cowan Melbourne’s creative director, Matt Walker has been promoted to a newlycreated global role of executive creative director, operating out of Melbourne, and heading up its global team of creative directors across Cowan offices in Australia, New Zealand, South East Asia, China and Europe.

In this new role Walker, who has been with Cowan for 18 years, will focus on ensuring the consistent delivery of Cowan’s design philosophy in all markets.

He will provide creative thought leadership and insight for Cowan’s creative teams internationally as well as working on global pitches, staff mentoring and as a senior resource on key projects.

Then, stepping into Cowan Melbourne’s Creative Director role is former Landor senior design director, Tim Warren.

Warren has produced commercially successful, award-winning work across high profile FMCG and corporate brands over his 20-year career in branding and design.

He has worked with a wide range of global clients across Europe and the Asia Pacific region including Nestle, Proctor & Gamble, Diageo, Telstra, Hasbro Europe, The Boots Company (UK), Glaxo SmithKline and Gillette UK, helping to evolve, extend and reinvent
their brands.

Prior to Landor, Warren spent eight years with Lewis Kahn Stanford in Sydney after moving from Smith & Milton Original agency in London.

Warren and his family have relocated from Sydney to Melbourne for this role.

For further information, please contact:

Kristy Gordon
Access Public Relations
T: 02 9279 4844
M: 0407 780 635
E: Kristy@accesspr.com.au

About Cowan

Cowan is an Australian-owned, independent, international branding and design company whose philosophy is “effectiveness through design”. FMCG brand design and packaging constitutes 60 per cent of the Cowan portfolio, with additional work expanding into retail branding and store design, and corporate identity. Cowan was established in Melbourne in 1985 by Mark Cowan, who is Chairman. Cowan specialises in brand design and its clients in Melbourne include Heinz, National Foods, Fosters Brewing Group, Mars, Simplot, Nestle Peters and Kraft. Cowan expanded to Sydney 12 years ago with clients including Nestle, Goodman Fielder and Coca-Cola. The company began its international expansion in 2003 opening an office in Vietnam and has since opened in London and Auckland, Beijing and Shanghai. Cowan’s Australian offices consist of 26 Melbourne staff, 25 Sydney and 11 corporate.