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ACP Magazines acquires recipes+ from Knockout Media
ACP Magazines has acquired mass market food title recipes+ in a deal both parties describe as the perfect fit.
With Gourmet Traveller at the premium end of food and wine magazine category (Audit Bureau of Circulations 74,357) and the hot selling Good Food (ABC 80,838) occupying the aspirational middle ground, recipes+ (ABC 133,876) gives ACP a mass market food play for the first time.
recipes+ was launched in 2003 by independent publisher Knockout Media Pty Ltd as a $2.60 cover price quarterly, aimed at budget conscious cooks. It increased frequency to bi-monthly in May 2007 before switching to monthly frequency a year later. The cover price was increased to $3.30 last July.
“The successful launch of Good Food in 2008 and now the acquisition of recipes+ is part of our long term strategy to be the new force in food publishing,†said Phil Scott, Publishing Director of ACP Men’s, Specialist & Custom. “When Knockout Media approached us, it was a perfect fit. We have admired the magazine for some time.â€
recipes+ is the only title published by Knockout Media.
“When we decided to sell, we talked to several publishers, but felt most comfortable with ACP’s approach to the magazine and its commitment to the values that have made it successful,†said Roger Nitz, Managing Director of Knockout Media.
“This is a great outcome for the staff and contributors of recipes+, as ACP has the resources and the publishing track record with Good Food and Gourmet to take the battle to News Ltd’s food titles, particularly SuperFood Ideas and Good Taste.â€
Commercial terms remain confidential with the transaction subject to the usual regulatory approval, ACP said.
For more information, please contact:
Phil Scott
Publishing Director, Men’s, Specialist & Custom
ACP Magazines
T: (02) 9282 8000
E: pscott@acpmagazines.com.au
Roger Nitz
Managing Director
Knockout Media Pty Ltd
M: 0403 772 609
E: roger@knockoutmedia.com.au
About recipes +
recipes+ is a high quality magazine focused on affordable, practical family recipes, targeting budget-conscious supermarket shoppers. Following its launch in 2003, recipes+ quickly became the fastest-growing food title in the country. From May 2007, recipes+ increased its frequency from quarterly to bi-monthly and then monthly. It has continued to grow circulation with a 17% increase over the past 12 months to December 2009.
Circulation 133,876
Readership 388,000
Cover price $3.30
About Good Food
Australian Good Food launched just over a year ago as a joint venture between ACP Magazines and BBC Worldwide to fill the gap between the supermarket and more aspirational titles currently on the market. It is an everyday special magazine that is all about good food, good cooking and recipe ideas (each recipe nutritionally analysed) with the emphasis on balanced, seasonal eating – from essential quick-smart midweek meals to weekend dinner party ideas. From this year, Good Food is also the new magazine home for new recipes from favourite MasterChef Australia judges Gary Mehigan and George Calombaris. Both have signed exclusive, individual contracts with Good Food, adding further strength to the already weighty list of Good Food writers. In the twelve months to December 2009, Good Food has increased its circulation by 13%.
Circulation 80,838
Readership 298,000
Cover Price $5.25
About Gourmet Traveller
Australian Gourmet Traveller is the country’s premier food and travel magazine, and includes recipes for food lovers and more experienced cooks, as well as aspirational lifestyle and travel content and spectacular photography. Gourmet Traveller also publishes the only national Restaurant Guide, reviewing 400+ establishments around the country, nominating Australia’s Top 100 restaurants and awarding three, two and one star ratings.
Circulation 74,357
Readership 271,000
Cover Price $8.95




