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Starcom’s appointment follows a five month review of the Master Media contract and a tender among media agencies throughout Australia. Starcom was one of three shortlisted agencies.

“We are delighted to have been re-appointed by the South Australian Government. We have handled the total Master Media business for 13 years now so we have a depth of experience and expertise that few other media agencies can offer,” Starcom Managing Director Anne Rodgers said.

“This is an important win for Starcom in what is a highly competitive market and we look forward to continuing our successful partnership.”

The South Australian Government account joins other Starcom clients including Elders Rural Services, Weber and Bridgestone.

As part of its three year contract with the SA Government, Starcom will handle media planning and buying and production for Functional advertising.

For more information, please contact:

Rochelle Burbury
Access Public Relations
T: (02) 9279 4799
M: 0408 774 577
E: rochelle@accesspr.com.au

About Starcom MediaVest Group

Starcom MediaVest Group (SMG) is a leading global media communications agency with offices in 67 countries and is part of the Publicis Groupe. In Australia, SMG has six offices, billings of more than $700 million and is the most awarded full service agency. SMG offers its clients creative thinking and solutions, where humanity meets marketing science. It has a depth of fully integrated, specialist talent in investment, business management, digital, strategy planning, econometrics, research and search. SMG is a member of negotiating group VivaKi Exchange.