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“We had an absolutely stellar day on the Sugar network. The sites’ as-it-happens coverage throughout the day on the Golden Globes, from the red carpet arrivals to the award ceremony, press room interviews to the after-parties kick off was a hit,” said Allure Media Managing Director Chris Janz.

“The average session duration was almost seven minutes, and we were thrilled with the volume of quality entertainment: over 120 posts produced in real-time with the broadcasting of the Golden Globes in Los Angeles. And this is just the beginning of awards and fashion season coverage for the network.”

The Sugar online network focuses on creating the richest, most relevant online community for trendsetting, passionate young  women.

Australia is just the third market for Sugar Inc, which is backed by renowned Silicon Valley venture capital group Sequoia.

Celebrity and entertainment site www.popsugar.com.au, fashion site www.fabsugar.com.au and beauty site www.bellasugar.com.au were the first sites launched here in November last year. More local Sugar sites will be rolled out progressively.

Sugar Inc, www.sugarinc.com, a network with 14 online sites dedicated to women’s lifestyle and a massive 10 million unique visitors a month, is based in San Francisco with a second operation in the UK.

For more information, please contact:

Andrea Kerekes          
Access PR      
T: (02) 9279 4011  
E: andrea@accesspr.com.au

Sylvia Geaitani
Access PR                                                           
T: (02) 9279 4033
E: sylvia@accesspr.com.au

About Allure Media

Backed by technology investment company Netus, Sydney-based Allure Media is the country’s fastest growing and most dynamic online publisher. Allure Media’s year-on-year page growth of 215% far outstrips other publishers and its strong focus on audience engagement sees its network hold the number one place of all Australian publishers for page duration*. In fact Australians spend more time on its technology portfolio, that includes www.gizmodo.com.au, www.lifehacker.com.au and www.kotaku.com.au, than any other technology network. Allure Media is the first international partner with global women’s online network phenomenon Sugar Inc. There are 14 Sugar sites reaching 10 million unique visitors a month. Allure Media has launched three Sugar sites as part of a network in Australia with more to roll out progressively.
*Nielsen Market Intelligence August 2009