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Allure Media expands with new staff appointment
Sydney-based Allure Media has today announced the appointment of Alan Heng as Ad Operations Manager, further cementing its position as the country’s fastest growing online publisher.
Prior to Allure Media, Alan spent two years at Sensis Mediasmart where he has held the roles of campaign manager, mobile campaign operation manager and performance operation manager. Prior to this, he was eDM manager at Permission Communication.
Allure Media Managing Director Chris Janz said: “Alan is a formidable addition to the Allure Media team. We’re thrilled to have him on board and confident that his experience and knowledge will play an integral role in our plans for the future.â€
Heng said: “The opportunity to work with Allure Media on market-leading brands like Gizmodo and new brand Sugar, was impossible to refuse.
“I’m looking forward to the opportunities and challenges my new role offers and to working with the team at Allure Media who are at the forefront of the online publishing industry.â€
In his new role at Allure Media, Heng will be responsible for managing ad operations, campaign and yield management as well as campaign optimisation to ensure efficient delivery of client campaigns.
Allure Media continues to grow in the Australian market and is currently recruiting a new Account Manager.
For more information, please contact:
Andrea Kerekes
Access PR
T: (02) 9279 4011
E: andrea@accesspr.com.au
Sylvia Geaitani
Access PRÂ Â
T: (02) 9279 4033
E: sylvia@accesspr.com.au
About Allure Media
Backed by technology investment company Netus, Sydney-based Allure Media is the country’s fastest growing and most dynamic online publisher. Allure Media’s year-on-year page growth of 215% far outstrips other publishers and its strong focus on audience engagement sees its network hold the number one place of all Australian publishers for page duration*. In fact Australians spend more time on its technology portfolio, that includes www.gizmodo.com.au, www.lifehacker.com.au and www.kotaku.com.au, than any other technology network. Allure Media is the first international partner with global women’s online network phenomenon Sugar Inc. There are 14 Sugar sites reaching 10 million unique visitors a month. Allure Media has launched three Sugar sites as part of a network in Australia with more to roll out progressively.
*Nielsen Market Intelligence August 2009