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Community Engine will build and provide a central, pivotal platform to effectively facilitate conversations between two million ACTU members about the Your Rights At Work campaign.

In addition, the functions inherent in the platform will also be shared among the 46 unions affiliated with the ACTU.

The Chief Executive of Community Engine, Michael Gethen, said: “The Your Rights At Work site is not simply another social network – it will be a broad social engagement platform that proactively fosters an active online community.”

The new site will be a space for members to talk to friends, family and colleagues about relevant issues, upload and share content and also to distribute and seed content off-site through people’s own networks like Facebook and Twitter.

“The new site will incorporate the latest technology, to allow the hundreds of thousands of subscribers to Your Rights At Work to do even more to support our campaigns,” said ACTU President Sharan Burrow.

“We’re very excited about these developments, which will once again place Your Rights At Work at the cutting edge of social media in Australia.”

“User content and participation to generate content will be integral to the site, born of the understanding that multiple ‘real’ voices lend unparalleled credibility and authenticity to any campaign like the ACTU’s,” added Gethen.

The site will also be designed to attract non-members through its intuitive and user-friendly social networking.

The original “Your Rights At Work” campaign site ran from 2005 to 2008 and established a nationwide action platform for many significant campaigns during that time. It was the largest and most sophisticated political campaign ever mounted in Australia and was deemed to have made a decisive impact on the outcome of the 2007 federal election.

After four years of campaigning and months of debate in Federal Parliament, the new set of “fair work” industrial relations laws to replace WorkChoices was signed into law last year.

Community Engine’s growing client base includes Qantas, New South Wales Government, Australian Government, Mortgage & Finance Association of Australia, Events New South Wales, the Australia Council for the Arts and Australia’s largest community radio licensee, FBi Radio.

For more information, please contact:

Amanda Ross
Senior Account Director
Access Public Relations
T: 02 9279 4133
E: amanda@accesspr.com.au

Rochelle Burbury
Managing Partner
Access Public Relations
T: 02 9279 4799
E: rochelle@accesspr.com.au

About Community Engine

Established two years ago, Community Engine builds people friendly social networking and community engagement solutions that help organisations increase revenue, decrease costs and improve stakeholder satisfaction. This can be in the form of connecting businesses to their customers, associations to their members, politicians to their constituents, management to their staff or people to their communities.

About the Australian Council of Trade Unions (ACTU) and Your Rights At Work

The ACTU is the nation’s peak body for organised labour, made up of 46 affiliated unions representing 2 million workers and their families. The original Your Rights At Work was the largest and most sophisticated political campaign ever mounted in Australia. After four years of campaigning and months of debate in the Federal Parliament, a new set of ‘fair work’ industrial relation laws to replace WorkChoices was signed into law on the 7th April 2009.